Product Strategy
2026.09Define Products Through the Reason They Are Chosen
Feature lists describe a product. Users, context and differentiation determine whether people choose it.
By Jacky Huang · OWAAI point of view · Updated 2026-09-12
Product definition does not begin with the number of features. It begins with a more specific question: why would a person choose this product in this particular context?
Putting target users, key scenarios and alternatives together reveals opportunities worth pursuing. Features, experience and form should then serve that reason for choice.
Once a team agrees on that reason, decisions become clearer: which experiences must be excellent, which functions can wait and what value the design needs to make immediately perceptible.
This article records OWAAI’s point of view on product strategy, industrial design and award communication. Project materials are limited to authorized public cases.
