使命 Mission
Help Chinese brands reach the world through design innovation and international design-award services.
用设计创新与国际奖项服务，助力中国品牌走向世界。
05 / About
Design always starts with a real question.
OWAAI is an innovation-service team focused on product strategy and industrial design. We work with companies to find direction, build products and help their value be understood.
Why OWAAI
Put business, design
and communication in one direction.
Product competitiveness comes from connected decisions: finding the right question, designing an appropriate experience, creating a clear difference and making value understandable.
We do not treat industrial design and award submissions as isolated services. Together, they support a product and brand over time.
Mission · Vision · Values
Our culture
Make design a long-term capability
for Chinese brands going global.
Culture is not a slogan on a page. It is the direction we use to understand products, make decisions and work with clients.
From real products
Every principle must return to the product, the scenario and the human experience.
We test our judgements through real projects: safety, recognition, materials and craft, understandable technology and emotional connection.
愿景 Vision
Design makes life better.
设计让生活更美好。
核心价值观 Values
Integrity · Principled innovation · Win-win collaboration
诚实守信 · 守正创新 · 合作共赢
Design philosophy
安 · 颜 · 品 · 智 · 情
Five dimensions for understanding the full value of a product: safety, beauty, quality, intelligence and emotion.
Safe & Reliable
Respect ergonomics, product safety and long-term use so products hold up in real life.
Visual Beauty
Use proportion, form and detail to create recognition and make value perceptible at first sight.
Quality & Taste
Balance material, craft, detail and brand character so products feel considered and lasting.
Intelligent Experience
Let technology serve people by turning complex functions into simple, clear experiences.
Emotional Connection
Give products not only functional value, but also emotional value and brand connection.
Founder
黄立清 Jacky
Founder / Design Consultant
Long active in industrial design, product innovation, design management and international design awards. Jacky has contributed to product design and design management in several brand organizations and continues to study the evaluation logic and product-innovation trends behind Red Dot, iF, IDEA and G-Mark.
- — Industrial design and product innovation
- — Brand-side design-management experience
- — Cross-functional product-development coordination
- — International design-award strategy and expression
Public professional and project evidence
Experience can be checked.
Project recognition has sources.
These sources document professional experience, university–industry collaboration and project recognition. Award facts should be checked against the original official page; specific design participation and service scope should be understood from authorised project materials.
高校官网
Xiamen University of Technology: Jacky Huang appointed as a master’s supervisor
An official Xiamen University of Technology page reports Jacky Huang’s appointment as a master’s supervisor.
人才培养报道
Xiamen University of Technology and Leelen collaborate on digital-talent development
A Baijiahao report provides a supplementary account of university–industry collaboration on digital-talent development.
行业媒体报道
Xiamen TV: public report related to Leelen’s industrial design-centre work
A Xiamen TV report covers Jacky Huang’s design-director role at Leelen and the company’s industrial design-centre work.
政府官方文件
Official Fujian Provincial Science and Technology Progress Award document
An official Fujian science-and-technology document supporting the Second Prize claim for the APOS A8 smart payment-terminal project.
International design exchange
Stay in exchange.
Keep perspective open.
A 2007 Milan design-exchange experience continues to inform how we observe products, industries and design methods.
Milan / 2007
Milan design exchange
Milan / 2007
Exchange with Italian designers
