Submission Pitfalls
2026.08Why Can a Good Product Lose Points Because of Its Submission Materials?
A jury sees the submitted images, words and video—not the factory, sample room or positive user feedback behind them.
By Jacky Huang · OWAAI point of view · Updated 2026-08-01
Wrong image angles, unclear statements and category errors can hide the value of an otherwise strong product.
A pre-submission completeness check is a low-cost safeguard: the hero image should establish the judgement, scenario images should show value and detail images should prove resolution.
This article records OWAAI’s point of view on product strategy, industrial design and award communication. Project materials are limited to authorized public cases.
